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Posts Tagged ‘Ad Congress’

And the winner is…

Posted in Advertising, tagged , on November 30, 2007 | Leave a Comment »

quite upset that his prize (a home theater system from Solar Network’s Ad Congress raffle) isn’t available yet. At the agency, we’re used to handling promotion logistics. Having winners wait for their prizes, even though they are gratis, stretches a promise to the breaking point. I do hope he gets his flatscreen TV and DVD [...]

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The 30s Can Save the World.

Posted in Advertising, The 30s Can Save the World, tagged , , , , , on November 27, 2007 | Leave a Comment »

We wore the jackets, rode the vans, carried the bags, lifted the streamers. Aside from attending the Ad Congress sessions, we were engrossed in a little guerilla marketing of our own.
The 30s Can Save the World is a homegrown Y&R Philippines movement, a way to make An Inconvenient Truth a little more convenient to face. [...]

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Meeting Neil.

Posted in Araw Awards, Neil Gaiman, tagged , , on November 25, 2007 | 5 Comments »

I think it is a good measure of the man that people who had never read his work lined up to hear him read, and speak. I heard from Donna (who was handling the event) that there were people who tried to queue at half past midnight. Not all of them were old fans. Many [...]

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What Neil Gaiman really thinks of advertising.

Posted in Advertising, Araw Awards, tagged , , on November 22, 2007 | Leave a Comment »

I was quite happy when my question got an answer on stage. Neil said he thinks advertising is very useful when done well, and very irritatimg when not. He also compared American advertising to English, and did a hilarious ‘oh no, you have smelly feet!’ ad riff with a surprisingly passable middle American twang.

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All packed for Ad Congress.

Posted in Araw Awards, Fountain Pen, tagged , , , on November 21, 2007 | Leave a Comment »

Everything is black. Except for a top and a pair of not-so-short shorts, which verge on khaki and are just as invisible as black if needed. I spent more time choosing which pens to bring than which clothes to pack; this is normal. I didn’t bring anything for Neil Gaiman to sign. I am still [...]

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