We wore the jackets, rode the vans, carried the bags, lifted the streamers. Aside from attending the Ad Congress sessions, we were engrossed in a little guerilla marketing of our own.
The 30s Can Save the World is a homegrown Y&R Philippines movement, a way to make An Inconvenient Truth a little more convenient to face. [...]
Posts Tagged ‘30s’
Popcorn, carbon and 30 seconds to save the world.
Posted in Advertising, The 30s Can Save the World, tagged 30s, An Inconvenient Truth, Carbon, popcorn, TarpBag on November 12, 2007 | Leave a Comment »
We’re used to doing the impossible (three ingredients plus product action plus multisyllabic sub-brand names plus a functional benefit and an emotional benefit (even two) and a tagline and a corporate end frame) in a 30 second tv spot. Surely this skill can be turned to something that holds more meaning for more people in [...]
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